Asus Expects to Sell Six Million Tablets in 2012

During the company’s traditional sales meeting, that took place on December 5, Asus has set its shipment goals for the coming year when the Taiwanese company expects to surpass Samsung, as far as the number of tablets delivered to the market is concerned In 2012, Asus expects to ship at least three million units with the company internally expecting the volume to reach six million units, which will enable it to surpass its Korean rival. This is quite a departure from the 1.8 million units that according to DigiTimes Asus expects to ship until the end of this year, but the outfit bases these goals on the huge success of the soon to be released Transformer Prime. Of course that the company’s first gen Transformer tablet, which is expected to get an update to Ice Cream Sandwich, is also going to help it achieve this target as well as the 7-inch device the company is planning to launch at the start of 2012. As many of you know, the Asus Transformer Prime is a 10.1-inch tablet powered by Nvidia’s quad-core Tegra 3 SoC that is paired together with 1GB of RAM, an GPS, a gyroscope, SonicMaster audio and a 1.2 megapixel front-facing camera. The rear 8MP resolution camera comes with auto-focus support, an f/2.4 lens, a back-illuminated CMOS sensor, and is capable of recording 1080p video. The basic Transformer Prime model comes with 32GB of storage space and can be upgraded via a microSD slot, but users also have the option of going for a beefier 64GB version of the tablet. Asus’ Transformer Prime will become available in the US on December 19, but it can already pre-ordered from a series of Websites in the US, Canada and Europe with prices starting at $492 (363.5 EUR).

Comments